Local Cash for Gold – How One Company is Putting a Friendly Face to a Scorned Industry

Cash-for-Gold buyers and pawnshops have faced many controversies in past years. A lot of people bring their gold and other valuables to these places in hopes of aiding their financial woes, only to be shocked and disgusted at how little they were being paid for their assets. Bad business practices, misleading claims, and employees who were trained to rip you off, all contributed to the negative stigma towards this industry.

One innovative business in Rochester, New York, chose to offer top prices and services, becoming the preferred pawnshop for its locality. Ridge Coin and Gold Exchange has gained a fantastic reputation from its clients throughout its 45 years of business.

The business has come up with novel ideas to attract more customers and cater to certain needs. They have integrated modern business practices to continue to offer the best services to their clients.


Social Media Integration

Ridge Coin and Gold Exchange can be found on Facebook, Google+, YouTube, and Pinterest. Reviews of their services can be found on review websites such as Yelp and Yellow Pages where they receive many 5-star ratings from clients. People frequently comment on how polite and friendly the employees are. Another thing that is commonly mentioned is how the business continuously provides the best prices among all other pawnshops in the area. One commenter talked about how he was given $360 in their pawnshop but was only offered $40 in another place. In 2013 they held a “Wealthy Wednesday” promo where they awarded $100 to lucky winners of the contest.


Expanded Services

Some pawnshops will only appraise your gold and diamonds then ignore other gemstones your jewelry may contain. Ridge Coin and Gold Exchange will value your jewelry as a whole. Their services expanded to include buying jewelry, watches, estates, collections, antiques, and many more. If it has value, they may purchase it! You may walk in their stores for a free appraisal or call them over the phone for an estimate. Their shops are open 9am-7pm, 7 days a week.


Buy-Back Program

If you need a quick loan but don’t want to sell your valuables, you could avail of this program. You hand over your item in exchange for cash and they hold it for you until you are ready to buy it back. You purchase your item back for the same amount plus some storage and setup fees. They won’t try to sell it until the agreed schedule has passed.


Gold Parties

Ridge Coin and Gold Exchange offers ‘Gold Parties’ where you invite friends to a party to sell their valuables. Experts will be present to appraise your friends’ valuables and offer cash for them. They offer no-obligation, on-the-spot appraisals and give you and the host a bonus for every item sold.

Their high customer satisfaction rankings and honesty with gold values has made them the pawn shop of choice in Rochester, New York. You can also check out Sell Your Gold Locations if you are looking for other gold buyers in the Rochester area.

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